Ian Miller The renowned tool, the Ansoff matrix first appeared in print in the Harvard Business Review in 1957. It was subsequently published in a book by Igor Ansoff called Corporate Strategy in 1965. Organizations make choices that are open to them, and in the simplest way, organizations make the choice between following an option and not … Read more
When trying to define the grand term “strategy” one tends to turn to one of the great management thinkers such as Henry Mintzberg. In this book, The Rise and Fall of Strategic Planning, Mintzberg outlines four ways that people use “Strategy”: 1) Strategy as a plan, a “how and means” of getting from here to … Read more
H. Igor Ansoff Ansoff was a mathematician and a business manager. He is known as the father of Strategic management. Ansoff was born in Vladivostok, Russia on December 12, 1918. In 1937 Ansoff emigrated to the USA and graduated at Stuyvesant High School, New York City. Following graduation Ansoff studied General Engineering at Stevens Institute … Read more