Ansoff matrix

The renowned tool, the Ansoff matrix first appeared in print in the Harvard Business Review in 1957. It was subsequently published in a book by Igor Ansoff called Corporate Strategy in 1965. Organizations make choices that are open to them, and in the simplest way, organizations make the choice between following an option and not … Read more

H. Igor Ansoff Ansoff was a mathematician and a business manager. He is known as the father of Strategic management. Ansoff was born in Vladivostok, Russia on December 12, 1918. In 1937 Ansoff emigrated to the USA and graduated at Stuyvesant High School, New York City. Following graduation Ansoff studied General Engineering at Stevens Institute … Read more